Last updated: 19th August 2025
This Privacy Policy describes how your information is collected, used, and shared when you visit westerman.world
Information We Collect
When you visit the Site, we automatically collect certain technical information about your device using Meta Pixel and Google Analytics, including:
- Information about your web browser
- Time spent on pages
- Pages visited
- General location data
- Device and browser information
- Other analytics data provided by Meta Pixel and Google Analytics
Cookie Usage and Consent Management
We use a cookie consent system to manage tracking technologies. Our tracking tools are only activated after you provide consent through our cookie banner. We use cookies from Meta Pixel and Google Analytics to track site usage and analyze visitor behavior.
Cookies We Use
The following cookies are placed on your device when you consent to their respective categories:
- _fbp - Meta Pixel cookie used for advertising purposes and tracking across Meta's platforms (expires in 90 days)
- _ga - Google Analytics cookie used to distinguish unique users (expires in 2 years)
- _ga_*D3P768ELP6 - Google Analytics 4 property-specific cookie used to persist session state (expires in 2 years)
Meta Pixel
We use Meta Pixel (ID: 1273027866867923), a tracking technology provided by Meta (formerly Facebook). This pixel is only loaded when you consent to advertising cookies and uses the _fbp cookie. The pixel helps us:
- Measure the effectiveness of our advertising campaigns
- Track conversion events and website interactions
- Build custom audiences for targeted advertising
- Analyze traffic patterns and user behavior
Meta may use the data collected to provide advertising services across their platform. For more information about how Meta handles your data, please review Meta's Privacy Policy at https://www.facebook.com/privacy/policy/
Google Analytics
We use Google Analytics (ID: G-DCVSN4VCZL) to collect information about website usage. This service is only activated when you consent to analytics cookies. Google Analytics uses the _ga and _ga_*D3P768ELP6 cookies to collect data about:
- How long you spend on the site
- The pages you visit and your navigation path
- The device, browser, and operating system you use
- Your approximate location (country/city level)
- Traffic sources and user acquisition channels
Google Analytics cookies typically have varying expiration periods depending on their function. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
YouTube Privacy Enhanced Mode
We embed YouTube videos on our website using YouTube's Privacy Enhanced Mode (youtube-nocookie.com). This mode ensures that YouTube does not store information about visitors on our website unless they play the video. When you play an embedded video, YouTube may set cookies on your device to track video playback and improve your experience, but these cookies are only placed after you interact with the video player.
Your Rights and Choices
You have control over the tracking technologies used on our site:
- You can withdraw your consent at any time by adjusting your cookie preferences
- You can use browser privacy settings to block cookies
- You can install ad-blocking software to prevent tracking
- For Meta Pixel specifically, you can visit Meta's opt-out tools at https://www.facebook.com/settings/?tab=ads
Please note that disabling these tracking technologies may affect your website experience and our ability to provide personalized content.
Data Retention
Data collected through Meta Pixel is retained according to Meta's data retention policies. Google Analytics data is retained according to Google's standard retention periods, which can be configured in our Google Analytics settings.
Changes
We may update this privacy policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.
Contact Us
For questions about this privacy policy, please contact us at [email protected].